Established in 1932, the British Film Institute’s Sight and Sound magazine has long been a global authority on film, covering everything from arthouse cinema and experimental works to television and Hollywood. Pentagram was commissioned to reimagine the brand—led by a complete redesign of the magazine—creating a powerful new identity that unites print and digital while celebrating film as a unique art form.

The refreshed logo reinterprets a 1970s design using Aldo Novarese’s Eurostile, reflecting an era that saw film as central to culture. The magazine’s new design language draws inspiration from clapperboards, featuring bold grids, dramatic type, and striking use of black alongside a vibrant supporting palette. Typography pairs Plaak for headlines with Big Caslon for body text, combining impact with editorial sophistication.

With redesigned layouts, updated editorial sections, and collaborations such as Black Film Bulletin, Sight and Sound enters a new era under Editor-in-Chief Mike Williams. Pentagram’s confident rebrand ensures this storied publication continues to inspire cinephiles worldwide—honouring its heritage while looking to the future of film.